The iconic green and gold kangaroo is now authenticating CW Products’ roller shutters as Australian Made.
The Australian Made and Owned Logo will be applied to all CW Products Made to Measure 42mm and 40mm flat roller shutters.
Australian Made for Australian Conditions
Managing Director Danny Elassaad said incorporating Australia’s most trusted, recognised and widely used country of origin symbol would help communicate the quality and resilience Australian’s expected from Australian Owned and Made products.
“CW Products Roller Shutters are designed and made in Australia, specifically to withstand extreme Australian weather conditions,” he said.
“Our team is extremely proud to stand behind the Australian Made and Owned branding, which allows people to put their trust in us and invest with confidence. It’s reassuring for people to know when they part with their hard-earned cash for a CW Products roller shutter, they’re buying quality, supporting Australian jobs and families, while helping to keep the manufacturing industry alive in this country.”
A Family Affair
CW Products is a family business that has been proudly manufacturing roller shutters in South Australia for more than 40 years.
Dr Ibrahim Elassaad built the business from the ground up after arriving in Australia as an immigrant with nothing but an education and a dream four decades ago. Today the business continues to thrive under the leadership of Ibrahim’s son Danny and they now employ more than 90 people.
The head office, state-of-the-art manufacturing plant and warehouse, is located in Murray Bridge, South Australia, and they have satellite Trade Centres in Melbourne and Sydney, servicing trade partners throughout Australia.
CW shows no signs of slowing down thanks to a reputation built on innovation, quality, reliability, service and trust.
Australian Made and Owned Endorsement
Australian Made Chief Executive Ben Lazzaro said it was great to see another great Australian company embracing the green and gold branding.
“It’s great to see the Australian Made logo on CW Products’ roller shutters,” he said.
“It’s a clear demonstration of their ongoing commitment to local manufacturing and supporting Aussie jobs.
“The green and gold Kangaroo is Australia’s most recognised and trusted country of origin symbol, and it makes it easy for consumers and businesses to identify products that are genuinely made here.”
