Grow your business with our superior quality and customer service
As Australia’s leading manufacturer and wholesale supplier, we guarantee impeccable quality in our roller shutter products as well as excellent customer service.
Partner with Australia's leading supplier in roller shutters and home automation products
For over 35 years, CW Products has delivered high-quality products to our partners, helping them achieve optimal success in their businesses.
Get ahead of your competitors with our innovative automation
CW Products is also dedicated to delivering some of the world’s best automation products and solutions for awnings, blinds, roller shutters, and more.
A business partner you can rely on
We value your business and ensure every order is fulfilled exactly as you requested – helping you to deliver for your customers as reliably as we deliver for you.
Partner with CW Products
Working in partnership with you to support your business is the foundation of long-term success
At CW Products, your success is our success. Unlike other roller shutter and home automation suppliers we don’t compete with you – we support you. As your dedicated partner, we’ll back you to build your business and support your sales as if they were our own.
A supportive partnership enabling success
We offer competitive pricing and deliver more added value than any other quality supplier in the market.
Receive guidance from a market leader
Call on our expertise and knowledge of speciality products and applications to provide market-leading solutions, training and upskilling for your salesforce and installers.
Increase profits and close more sales
We care about your bottom line as much as we do our own. We offer our customers competitive pricing and innovative solutions, giving you an edge in the market.
Feel confident with our efficient and helpful support team
We are always responsive and support you when issues arise. We provide excellent customer support with our dedicated and well trained support team, who will provide you with prompt advice when needed.
Meet the Team
All
Leadership Team
Sales Team
Danny Elassaad
Managing Director
Ibrahim Elassaad
Founder
Kathryn Clark
Procurement Manager
Craig Huggins
Technical Support, Account/BDM North QLD
Matthew Holmes
Finance Manager
Robyn McKenzie
Operations Manager
Alec Millard
Warehouse Manager
Joey Balana
CW Products NSW Trade Centre Warehouse Manager
Rafael Morales
CW Products VIC Trade Centre Coordinator
Lindsay Jacks
Account/BDM NSW, South QLD
Tony Ferro
Account/BDM SA, WA, NT
Victor Ronai-Horvath
Account/BDM VIC, TAS
Testimonials
What our customers say
We are here for you and your customers. Our wide range of products ensures that, from broad to highly specific needs, you always have the perfect solution for your patrons. We also give you fast access to our technical support team to resolve issues promptly both pre and post the customer sale.
“What’s important to my business is that we do a great job for our customers! CW’s roller shutters are extremely durable, their colours are a lot richer, are a pleasure to install, and they last years and years.”
Testimonials
What our customers say
We are here for you and your customers. Our wide range of products ensures that, from broad to highly specific needs, you always have the perfect solution for your patrons. We also give you fast access to our technical support team to resolve issues promptly both pre and post the customer sale.
“We partner with CW because they provide great service and a quality product. I always strive for excellent outcomes for my customers and that’s why CW Products is an important part of my supply chain.”
Testimonials
What our customers say
We are here for you and your customers. Our wide range of products ensures that, from broad to highly specific needs, you always have the perfect solution for your patrons. We also give you fast access to our technical support team to resolve issues promptly both pre and post the customer sale.
“We know a good roller shutter when we see one, that’s why we choose CW!
CW offers great products and excellent service. Our installers are much happier knowing they can go onsite with confidence. CW Products makes everything easy!”
CW offers great products and excellent service. Our installers are much happier knowing they can go onsite with confidence. CW Products makes everything easy!”
Testimonials
What our customers say
We are here for you and your customers. Our wide range of products ensures that, from broad to highly specific needs, you always have the perfect solution for your patrons. We also give you fast access to our technical support team to resolve issues promptly both pre and post the customer sale.
“I’d recommend CW Products to other companies because your back is always supported, you feel like you've got a partner in your business, which makes my business easier to run and allows us to give a better customer experience.”
Testimonials
What our customers say
We are here for you and your customers. Our wide range of products ensures that, from broad to highly specific needs, you always have the perfect solution for your patrons. We also give you fast access to our technical support team to resolve issues promptly both pre and post the customer sale.
“We are really happy with CW Products. We wish we had made the switch earlier with their high quality products, good communication, great customer service and really fast turnaround times from order. You can’t go wrong with CW Products!”
PARTNER WITH CW PRODUCTS
Apply to become a CW Products Distributor
With CW Products, you get more than a supplier, quality products and exceptional customer service. You get an experienced, reliable partner you can count on to help grow your business.
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